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In Celebration of the Human Voice - The Essential Musical Instrument

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Stephen Marcone
Managing Your Band

Personal Management
The Contract
Legal Aspects
Marketing the Artist
The Transnationals
The Recording Company
The Recording Contract
Care and Feeding of the Creative
Touring
Merchandising, Endorsements, & Sponsorship
Business Management
Legal Battles

According to Dr. Stephen Marcone, personal management is still the weakest link in a music business that operates by fragmenting its product. This comprehensive new edition: includes an updated recording agreement with current industry language and a sample merchandising agreement; takes into account the many changes in concert promotion; and features descriptions of new legal battles. Use this book as a helpful reference for: touring, publicity, contracts, marketing, trademarks, copyrighting, enhancing creativity and much more.

Item code: 6197B | Book | $27.95 add item to cart
Instructional | 259 Pages | Softcover | 8 x 11
00331055

Related: Career in Singing