In Celebration of the Human Voice - The Essential Musical Instrument

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Stephen Marcone: Managing Your Band

Personal Management
The Contract
Legal Aspects
Marketing the Artist
The Transnationals
The Recording Company
The Recording Contract
Care and Feeding of the Creative
Merchandising, Endorsements, & Sponsorship
Business Management
Legal Battles

According to Dr. Stephen Marcone, personal management is still the weakest link in a music business that operates by fragmenting its product. This comprehensive new edition: includes an updated recording agreement with current industry language and a sample merchandising agreement; takes into account the many changes in concert promotion; and features descriptions of new legal battles. Use this book as a helpful reference for: touring, publicity, contracts, marketing, trademarks, copyrighting, enhancing creativity and much more.

Item code: 6197B | Book | $27.95 |add item to cart
Instructional | 259 Pages | Softcover | 8 x 11

Related: Career in Singing
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